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Based on more than a decade working with fast-growing and Fortune 500 companies, here are the proven phases and activities that are essential for success. |
Before you can get there, you need to know where you're going. |
INFORMATION DESIGNTools should fit your organization, not the other way around. |
VISUAL DESIGNBuild company culture, ease information consumption, and boost employee engagement. |
Your wireframes and theme designs are ready for the builders to get to work. |
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Here your designs become real alongside tools that help users go faster. |
CONTENT STRATEGYBlueprints, workflows, and archiving for speed, consistency, and quality control. |
BUILDOUTCreate landing pages and spaces, configure taxonomies, wire menus, set up permissions |
USER GUIDEIllustrate use of your information and visual designs, blueprints, and content lifecycle. |
All set for department heads, project leads, and communications directors to make the site feel lived-in.
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Ensure day-one success by preparing for the broader community. |
MOVE-INMigrate meaningful content from existing systems to provide continuity. |
CONTENT CREATIONFresh material to engage visitors and illustrate how to contribute. |
LAUNCH PLANManage change with awareness campaigns, training, and scripted on-boarding.
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Your site is ready to engage your whole community.
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Governance plus care and feeding for happiness in the long run. |
COLLABORATIONCentralize and share knowledge to align employees and increase productivity. |
HOUSEKEEPINGEnsure content stays organized and keep things fresh with archiving. |
CHECKUPSScheduled health checks, upgrades, and new tools as needs grow. |
Plan for a refresh in two years. Tools, design standards, and information needs will be unimaginably different. |
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